Fair Isaac Pegs Click Fraud at 10-15%
I’ve updated this post with a few clarifications.
According to an AP report, Fair Isaac’s preliminary data shows that 10 to 15 percent of online advertising traffic is “pathological,” indicating a likelihood of click fraud, said Joseph Milana, the company’s chief scientist of research and development.
In a just-issued press release, Fair Isaac is saying this 10 […]
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