Lycos Partners with Click Forensics to Improve PPC Quality
Posted on June 1st, 2008 by blog1wgyxj
One month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. Today, at the ad:tech conference in San Francisco, Lycos will announce the new deal, which they hope will improve the quality of their PPC traffic.
?Because Click Forensics has access to critical PPC traffic data […]
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