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One month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. Today, at the ad:tech conference in San Francisco, Lycos will announce the new deal, which they hope will improve the quality of their PPC traffic.
?Because Click Forensics has access to critical PPC traffic data […]
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As of today, Google will require AdSense publishers to meet the same page quality guidelines it holds its AdWords advertisers to with their landing pages. According to the Inside AdSense blog, the guidelines are meant to “encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.”
The requirement has been added […]
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