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Google to Require Publishers to Meet Quality Guidelines

JohnnyXQ — Fri, 30 May 2008 21:05:27 +0000

As of today, Google will require AdSense publishers to meet the same page quality guidelines it holds its AdWords advertisers to with their landing pages. According to the Inside AdSense blog, the guidelines are meant to “encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.”

The requirement has been added to the Site and Ad Behavior section of the AdSense Program Policies:

Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google?s Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.

Google recently began cracking down on so-called “made for AdSense” sites, and reportedly terminated several publisher accounts as of June 1.

In addition, publishers are now allowed to place up to three link units on a page, instead of the previous limit of one per page.

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Daily SearchCast, May 5, 2006: Google To Send Click Fraud Notices Out Soon; Microsoft Says …

Greapetle — Sat, 19 Apr 2008 13:04:04 +0000

Today’s search podcast covers Google sending notices to advertisers about a proposed click fraud settlement later this month; Microsoft saying there’s more work to be done in search; Microsoft’s planned step into personalized search; Microsoft’s new celebrity guide to local places and more!

Tune-in by listening to thisMP3 file, listening via WebmasterRadioat 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via ourOdeo channel or through iTunes via thislink (or use alternative iTunes instructions explainedhere) or though our Yahoo Podcastschannel. Need more help tuning in live or finding the chat room? See theDaily SearchCast FAQ.

Below are links to items discussed:

The Piers Of Newport Beach Vs. The Pier Of The OC

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Search Engine Bot followup - True Searchbot ROI

Greapetle — Mon, 14 Apr 2008 03:04:18 +0000

I did a post a while back here in which I talk about how much traffic search engines are sending me vs how much they are indexing me. It was a fun and interesting stat (to me) but as people commented it really doesn’t meant that much.

Going from the last 5 months data (Jan-April) I took it a bit further I calculated all the bandwidth each bot is using (using webalizer) vs how much organic traffic I am receiving that converts to a sale (using Google analytics). So I averaged this to a daily breakdown. (keep in mind that Google is using gzip and caches now so it should actually perform better over the next 6 months). This site has no contextual ads so only completed shopping carts are conversions.

Now we have a true cost analysis- This is purely organic stats and a true ROI for spiders vs conversion over a 153 day period broken down per day.

Ask COSTS me $7.90 per day.
MSN Gives me $29.85 per day.
Yahoo Gives me $124.23 per day.
Google Gives me $227.44 per day.

Now I like ask.com but cmon… improve your fricking bot already. You are chewing the most bandwidth from me yet you give craptastic returns.

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