Marchex Launches Content-Rich Direct-Navigation Strategy
Marchex today launched 100,000 local and vertical Web sites, all with unique content. The sites include yellow pages listings, user-generated and expert ratings and reviews, and of course plenty of ads. The content is generated by Marchex using technology it acquired from Open List last May.
The portfolio contains sites like videocameras.com, chicagodoctors.com, newyorkdining.com, and hundreds of zip code sites, such as 90210.com. Traffic comes from users who type the URL directly into their browser, or from search engines that index these sites.
Marchex expects to expand the Open List content to more of its 200,000 direct navigation sites in coming months. It will also link all of these sites back to OpenList.com in the fall, creating a huge local search engine and ad network.
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